Welcome to (“Service”), a website provided by the Plant Based Products Council (“PBPC,” “we,” or “us”). This Privacy Policy applies only on the websites on which it appears and describes how we treat the information we collect about users (“you”) through the Service.

Information We Collect

Personal Information

In order to use many aspects of the Service, you are not required to provide your name, e-mail address, shipping address, payment information, or profession. However, we may ask or require you to provide this kind of information in order for us to respond to your requests for information, to respond to inquiries or communications from you, or to facilitate your participation in certain features of the Service. In some cases, we may combine the information you provide through the Service with personal information we have collected about you from other sources, including through social media, such as your relationship with the PBPC other than through the Service.

Automatic and Passive Information Collection

We may automatically collect some information about you over time when you visit or use the Service. For example, we may collect your IP address, web browser software, and referring website. We also may collect information about your activity on the Service, such as the activities in which you participate or the pages you view. We might look at what site you came from, or what site you visit when you leave us. We may combine this automatically-gathered information with other information including personal information we have collected about you through the Service or through other means.

We use tracking tools like browser cookies and web beacons to collect information this way. We do this on our website and in emails that we send to you. We may also have third parties collect information this way. Learn more about these tools and how you can control them here.

How We Use this Information

We may use the information we collect about you in certain ways in connection with our business. These uses include:

  • Providing you with the information or services you request;
  • Responding to your questions and comments;
  • Facilitate purchases you make through the Service;
  • Providing you information about products, services or issues of interest to PBPC and its members;
  • To serve you ads about products, services, and offers, or issues we think may be of interest to you;
  • Soliciting information and feedback from you, including through surveys and questionnaires, and for other editorial purposes;
  • Performing business analyses or for other purposes to improve the quality of the Service and other products and services we offer; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

With Whom We Share this Information

We may share the information we collect about you, including:

  • With other users of the Service, if you submit the information in conjunction with a “question and answer” feature, a message board or a similar feature that involves public participation;
  • To respond to a question or inquiry received from you or to provide you with information that you request;
  • With our service providers that perform certain functions or services on our behalf (such as to host the Service, manage databases, provide you with promotional information on our behalf, or distribute information on our behalf by mail, e-mail, or fax);
  • With other third parties for their marketing purposes – these third parties may use the information for their own marketing purposes, or the marketing purposes of others. This may include the delivery of interest-based advertising. These third parties may also share your information with others.
  • To respond to subpoenas, court orders, or other legal process in response to a request for cooperation from law enforcement or another government agency, to investigate, prevent or take action regarding illegal activities, suspected fraud, or to enforce our Terms and Conditions or protect our rights or the rights of others;
  • In connection with a corporate transaction, such as a divestiture, merger, consolidation, or asset sale;
  • To third parties for various business purposes, including to improve the quality of our services, the Service, and the products and services we offer; and
  • As otherwise described to you at the point of collection or pursuant to your consent.

How You Can Access Your Information

You can access and update the personal information you have provided on our website by contacting us at the address listed below.

Your California Privacy Rights

If you reside in California, you have the right to ask us one time each year if we have shared personal information with third parties for their direct marketing purposes. To make a request, please send us an email at, or write to us at the address listed below. Indicate in your letter that you are a California resident making a “Shine the Light” inquiry.

How We Protect Your Information

We have implemented security procedures to help protect the personal information that you provide to us. However, no method of transmitting or storing electronic data is ever completely secure and we cannot guarantee that such information will never be accessed, used or released in a manner that is inconsistent with this policy. Any transmission of personal information is at your own risk.

Children’s Privacy

We do not knowingly collect personal information from children under 13. Should we learn that a child under 13 has provided us with personal information, we will delete that information from our database. If a child has provided us with personally identifiable information, a parent or guardian of that child may also contact us at in order to request that we delete this information.

A Special Word about User Submissions

Please keep in mind that whenever you voluntarily disclose personal information online in public forums, including in questions submitted to the Service, that information can be collected and used by others. For this reason, we encourage all users to refrain from providing or sharing their personal information in questions submitted to the Service and other portions of the Service in which we allow users to submit content to be made available to the public.

External Links

If any part of the Service links you to other websites, including other websites operated by PBPC or its affiliates, those websites do not operate under this Privacy Policy. We recommend that you examine the privacy statements posted on those other sites to understand their procedures for collecting, using and disclosing personal information.

Changes to this Privacy Policy

We may update this Privacy Policy in the future. We will notify you about material changes to this Privacy Policy by placing the updated Privacy Policy on the Service and/or contacting you using any contact information that you have provided us and we will indicate the date on which the Privacy Policy was most recently updated. Your continued use of the Service after we modify the Privacy Policy is governed by the practices described in the updated Privacy Policy.

How You Can Contact Us

If you have any questions or concerns about this Privacy Policy, you may write to us at:

This privacy policy is effective as of November 2018