PBPC Newsletter July 30, 2020

Welcome to the Plant Based Products Council Newsletter! Read on for the latest in PBPC news and activities, as well as some of the amazing innovations, trends, and developments happening right now in the sustainability and bioeconomy world! If you missed our last edition, check it out using the link below.

PBPC Newsletter July 16, 2020


For more than a decade, the Environmental Protection Agency (EPA) has neglected to recognize the distinction between natural carbon emissions from farm crops and those from fossil fuels. This has stifled investment, slowed job growth, and limited innovations in the bioeconomy. The Biogenic CO2 Coalition, of which PBPC is a member, this week released a great new video to help explain this issue and why it’s so important to the plant-based products industry. 

Coalition Press ReleaseBiogenic CO2 Coalition Announces New Digital Ad Campaign Urging EPA to Follow Sound Science & Grow U.S. Bioeconomy

In other news related to the biogenic CO2 issue, the coalition recently commended four members of Congress for a letter they sent to EPA requesting action, and announced that 10,000 letters have been sent to policymakers from constituents all over the nation demanding this regulatory clarity.

Ethanol Producer10,000 Constituents Push Back On EPA Roadblock To Rural Economies
Biomass MagazineLetter Urges EPA To Address Carbon Neutrality Of Crops


We have long believed that brands must lead the way in offering consumers innovative packaging that does not rely on traditional plastics. Now, spirits behemoth Diageo, which owns Johnnie Walker Whisky, has moved to 100% plastic free bottles for the iconic brand – the first liquor bottle to move entirely to paper. Unilever and PBPC member PepsiCo will be releasing their own paper bottles next year.

CNBCJohnnie Walker Whisky Will Be Sold In Paper Bottles From Next Year
Food DiveDiageo And PepsiCo Will Debut Paper Bottles In 2021
Food ProcessingPaper Bottles: The Future Of Beverage Packaging?
FoodNavigator.comPepsiCo Future Brands Talks Agile Innovation


The pandemic is changing shopping habits worldwide, sometimes leading to increased consumption of single-use plastics. When the Wall Street Journal covered this issue, we felt compelled to write a letter, below. Meanwhile, CNBC offers some hope from the U.K., where supermarkets are continuing the push to reduce plastic through the Plastics Pact, led by environmental charity WRAP. Meanwhile, environmental groups are pressuring delivery services on plastic, citing increased delivery due to COVID.

PBPC to WSJOn Plant-Based Products
CNBCAs The Coronavirus Changes The Way We Shop, Stores Press Ahead With Plans To Cut Plastic Use
Plastics NewsGroups Target Takeout Orders To Reduce Plastic Waste
Capital PressHow The Pandemic Is Changing Food Packaging
Restaurant BusinessDemand For Delivery Presents Packaging Challenges


Our members’ powerful and consistent efforts across a full range of sustainability issues make us incredibly proud. Here is some of the latest news (in addition to the PepsiCo story above and Emerald Brand’s story below).

CargillPartnering with World Resources Institute On Global Water Challenges
Club CoffeeImplementing New Labeling To Help Consumers Be Sustainable
Hemp Industries AssociationJoins Biogenic CO2 Coalition
NatureWorksOp-Ed On Biomaterials
Tetra TechLA Times Recognizes Tetra Tech’s Work On LA Rivers


Shoe company Allbirds has been a leader in this space – helping consumers understand the environmental impact of the products they buy. Now, more companies are seeking to do the same. Unilever, L’Oreal, Oatly Ouorn, and others are examining how to better inform customers about carbon use through product labeling. And while you’re here, check out this story on L’Oreal’s sustainability commitments, which state, “packaging will be recycled or biodegradable, while the container itself will be refillable, re-usable, recyclable or compostable.”

ICISCarbon Footprint Labelling – A Growing Trend Among Consumer Goods Companies
CEO MagazineThis Is How L’Oréal Group Will Be Entirely Sustainable By 2030


Check out the great stories below, including a GreenBiz article which focuses on plant-based manufacturer Avantium, but also gives a shout-out to PBPC member Emerald Brands, as the reporter looks at the opportunities and challenges facing our industry. And we especially love the next story about students wanting to learn more about sustainable plastics. But it can’t all be good news; the final article takes a critical look at parts of our industry.

Green BizThis Startup’s Plant-Based Plastics Promise Circularity. Can It Deliver?
Michigan NewsThe Future? (Sustainable) Plastics For High Schoolers
Fresh PlazaDevelopments In The Sustainable Packaging Industry
Packaging WorldIntimations Of Sustainability
Packaging EuropeThe Broken Promises Of Plastic Substitutes


A recent report finds that 27% of high net worth individuals (with more than $1 million in investible assets) and a whopping 40% of those with $30 million or more to invest are interested in sustainable product opportunities. Reports CNBC, “Wealthy investors said they plan to allocate 41% of their portfolio to businesses actively pursuing environmental, social and corporate governance (ESG) policies by the end of the year. By the end of 2021, that figure is set to rise to 46%.” Meanwhile, major retailers CVS, Target, and Walmart are investing $15 million to reinvent the plastic bag, bringing in scientists and entrepreneurs to help.

CNBCWealthy Investors’ Growing Demand For Sustainability Suggests New Investment Trend
Fast CompanyWalmart, Target, And CVS Team Up To Reinvent Single-Use Plastic Bags


A poll sponsored by Oceana has shown Amazon customers are concerned about plastic pollution and its effect on the oceans. As a result, Oceana has announced a campaign calling on Amazon to offer its customers plastic-free packaging choices. The poll of 1,286 individuals found that 85% of Amazon customers are concerned about plastic pollution and 71% would use a plastic-free choice/alternative packaging if offered.

Parcel & Postal Technology InternationalPressure On E-Commerce To Reduce Plastics Use
ResourceAmazon Customers Want Plastic-Free Options, Says Survey


Algae and rotten milk are rarely the first things that come to mind when we think about feedstocks that can replace plastic. But advances in both areas may be changing how we think about source materials.

QS Wow NewsSpppu And TUHH Scientists Develop New Biotechnology Using Algae
In HabitatThis LA Startup Turns Spoiled Milk Into Biodegradable T-Shirts


We’re reminded every day of the threats our environment faces as a result of plastic pollution, and here are the stories that remind us why our cause is so important. Unfortunately, it was a banner few weeks for bad news.

CNBCEnormous Amount Of Plastic Will Fill Oceans, Land By 2040
Maui NowEPA: Waters Around Two Hawai‘i Beaches Impaired By Plastic Pollution
BBCRiver Thames ‘Severely Polluted With Plastic’
CNN HealthHealth Impacts Of Synthetic Chemicals In US Products Doubled In Last 5 Years
World Economic ForumGlobal Electronic Waste Up 21% In Five Years, And Recycling Isn’t Keeping Up
Waste 360The U.S. Is Too Slow In Adopting Plastic Alternatives